People or companies who create and pay for promotional messages to market products, services, or ideas. Those engaged in the business of advertising.
From Latin advertere meaning 'to turn toward' (ad- 'toward' + vertere 'to turn') + the agent suffix -er. The word evolved through Old French avertir, entering English in the 15th century initially meaning 'to warn,' before developing the commercial sense in the 18th century.
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