Advocacy

/ˈædvəkəsi/ noun

The act of publicly supporting, recommending, or arguing for a particular cause, policy, or group; active promotion of an idea or position. Often involves speaking up for those who cannot speak for themselves.

From Latin 'advocatus' (one called to aid), from 'advocare' meaning 'to call to one's aid,' composed of 'ad-' (to) + 'vocare' (to call). Originally referred to legal advocates, but broadened to mean support for any cause.

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