The unfortunate experience of looking worse after a haircut than you did before — when you walk out of the salon feeling less attractive than when you walked in. It's beauty disappointment with a specific culprit.
Japanese compound of 'age' (to rise/lift up) + 'otori' (to fall/decline), literally meaning 'to rise and then fall.' The term humorously captures the irony of paying for a service intended to improve your appearance only to achieve the opposite result.
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