Anticommercial

/ˌæntɪkəˈmɜːrʃəl/ adjective

Opposed to or critical of commercialism, trade, or the buying and selling of goods for profit.

From 'anti-' (against) plus 'commercial' from Medieval Latin 'commercium' meaning 'trade.' The term emerged in the 19th-20th centuries as a response to industrialization and consumerism.

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