To charm or enchant in a deceptive way; to trick or deceive through cunning or charm. Can also mean to help time pass pleasantly or to divert attention from something unpleasant.
From Middle English, combining 'be-' (intensive prefix) with 'guile' (deceit or cunning). Originally meant 'to deceive by guile,' but evolved to include the sense of charming entertainment that makes time pass quickly.
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