Blackfishing

/ˈblækfɪʃɪŋ/ noun

The practice of non-Black people darkening their skin, adopting Black hairstyles, or otherwise appropriating Black identity on social media or in dating to gain attention or advantages.

Modern term combining 'black' with 'fishing' (as in 'fishing for attention'), emerged in 2010s social media discourse to describe identity appropriation.

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