Flattery or coaxing speech intended to persuade; smooth, ingratiating words used to influence someone. Usually implies insincere praise designed to manipulate rather than genuine compliments.
From Old French 'blandir' meaning 'to flatter' or 'to caress,' ultimately from Latin 'blandus' (smooth, flattering). The '-ment' suffix creates a noun describing the act or result of flattering.
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