Done openly and unashamedly; completely lacking in subtlety; very obvious and offensive. Describes behavior or actions that are shockingly obvious.
Coined by poet Edmund Spenser in 'The Faerie Queene' (1596) for a thousand-tongued monster called the 'Blatant Beast.' Possibly from Latin 'blatire' (to babble) or 'blatare' (to bleat like a sheep).
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