To generate creative ideas through spontaneous group discussion or individual thinking (verb); a sudden burst of creative thinking or a collaborative idea-generation session (noun). Emphasizes free-flowing, uncritical idea production.
Originally a medical term from the 1890s meaning a sudden mental disturbance or fit of insanity. Alex Osborn popularized the creative meaning in the 1950s, transforming it from a negative medical term into a positive creative process.
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