A creative problem-solving technique where individuals or groups generate ideas spontaneously without initial criticism or evaluation. The goal is to produce a large quantity of ideas that can later be refined and developed.
Coined in 1953 by advertising executive Alex Osborn in his book 'Applied Imagination.' The term combines 'brain' with 'storming' (attacking vigorously), suggesting an intensive mental assault on a problem to generate creative solutions.
Try Another Word