A brand of fashion dolls known for their large heads, oversized eyes, and trendy clothing. Launched in 2001 as competition to Barbie dolls.
Brand name created by combining 'brat' (informal term for a child, especially one who is spoiled) with the 'z' suffix popular in 2000s marketing. The intentionally edgy name reflected the dolls' rebellious, fashion-forward image targeting a younger demographic.
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