The use of data analytics, reporting tools, and technologies to transform raw business data into meaningful insights for decision-making. It encompasses the processes and systems that help organizations analyze their performance and market conditions.
The term was first coined by IBM researcher Hans Peter Luhn in 1958, though the concept evolved significantly with computer technology. 'Intelligence' here draws from military usage meaning gathered information, combined with 'business' from Old English 'bisignes' meaning anxiety or occupation, reflecting the systematic approach to reducing business uncertainty.
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