The fundamental strategy and framework that defines how a company creates, delivers, and captures value from its products or services. It outlines the company's approach to generating revenue and sustaining profitability.
The term gained prominence in the 1990s during the dot-com era, though 'model' comes from Latin 'modulus' (small measure). As internet businesses challenged traditional commerce, entrepreneurs needed new language to describe innovative ways of creating and monetizing value.
Try Another Word