Campaign

As a noun, a campaign is a planned series of actions aimed at achieving a goal, such as winning an election or selling a product. As a verb, it means to work actively toward that goal, often by persuading people.

From French 'campagne' meaning 'open country' or 'military operations in the field,' from Latin 'campania' from 'campus' (field). Originally, it referred to a season of military activity in the open field. The idea of organized effort later spread to politics, advertising, and social causes.