Cognitive dissonance

/ˈkɒɡ.nɪ.tɪv ˈdɪs.ə.nəns/ noun

The mental discomfort experienced when holding contradictory beliefs or when behavior conflicts with beliefs, motivating change to restore consistency.

From Latin 'cognitio' (knowledge) + 'dissonantia' (disagreement). Disagreeing knowledge. Theory by Leon Festinger (1957).

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