A strategic marketing approach focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. The goal is to drive profitable customer action by providing useful information rather than directly promoting products or services.
While the practice dates back centuries (John Deere's 'The Furrow' magazine launched in 1895), the term 'content marketing' was popularized in the 2000s by Joe Pulizzi and the Content Marketing Institute. The concept evolved from traditional advertorials and branded publications to encompass digital formats and inbound marketing strategies.
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