Information provided by customers about their experiences with a product, service, or brand, including opinions, suggestions, complaints, and praise. This feedback helps businesses understand customer satisfaction levels and identify areas for improvement.
The systematic collection of customer feedback emerged in the mid-20th century with the development of market research methodologies. The term 'feedback' itself comes from electronics and cybernetics (1920s-1940s), referring to the return of information about a process. In business contexts, it evolved from simple complaint handling to sophisticated customer experience management systems.
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