The formal decision and process of stopping the production, sale, or support of a product or service. This strategic move typically occurs when offerings become unprofitable, obsolete, or no longer align with company direction.
From Latin 'dis-' (apart, away) + 'continuare' (to continue), literally meaning 'to stop continuing.' The business usage evolved in the early 20th century as companies grew complex enough to require formal processes for ending product lines rather than simply letting them fade away.
Try Another Word