Emphasizing

/ˈɛmfəˌsaɪzɪŋ/ verb

Present participle of emphasize; giving special importance, weight, or prominence to something in speech, writing, or action.

From Greek emphasis meaning 'appearance, show' or 'significance,' derived from emphainein (to show, display). The word entered English in the 18th century, originally used in rhetoric to describe forceful expression.

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