Displaying something ostentatiously to provoke envy or admiration; showing off in a deliberate and conspicuous manner. Often carries negative connotations of excessive pride or vanity.
Origin uncertain, possibly from Middle French 'flanter' (to strut). First appeared in English in the 16th century with the sense of showing off proudly or defiantly. The word has maintained its association with deliberate, attention-seeking display.
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