Obtrusively bright and showy; tastelessly colorful or ornate. Describes something that attracts attention in an unpleasant or vulgar way through excessive brightness or ornamentation.
From Middle English 'gauren' meaning 'to stare,' possibly related to 'gaze.' The word evolved to describe things that force you to stare because they're so aggressively bright or showy, though not in a pleasant way.
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