Good things come to those who wait

Patience will be rewarded; waiting for the right moment or opportunity often leads to better outcomes than rushing.

This proverb has ancient roots, with similar sentiments found in various cultures throughout history. The exact English phrasing became popular in the 19th century and was later famously used in advertising, particularly by Heinz ketchup in the 1980s with their slogan 'Good things come to those who wait.'