A technique used by quarterbacks to draw the defense offsides by varying the rhythm, tone, or inflection of the snap count. The quarterback might pause, emphasize certain words, or change his usual cadence to trick defenders into jumping early.
From 'hard' (difficult, challenging) and 'count' (the snap count sequence). The 'hard' refers to making the count difficult for the defense to time, rather than the quarterback's volume or intensity.
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