Hipster

/ˈhɪpstər/ noun

A person who follows trendy, alternative styles and interests, often before they become mainstream, and may be perceived as trying too hard to be different.

From 'hip' (aware, knowledgeable) + '-ster' (one who does something), originating in 1940s jazz culture. Originally meant someone who was aware of the latest trends; the modern meaning solidified in the 2000s to describe young people adopting alternative fashion and indie culture.

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