Absorbency

/əbˈzɔɹbənsi/ noun

Definition

The quality or ability of a material to soak up and hold liquids or other substances.

Etymology

From absorb (Latin absorbere: ab- 'away' + sorbere 'to suck in') + -ency (suffix forming nouns of state or quality). The suffix -ency emerged from Latin -entia and Old French -ence.

Kelly Says

Paper towels are marketed by their absorbency ratings because companies discovered consumers care more about how much liquid a towel holds than its size—it's pure applied physics meeting consumer psychology.

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