An American video game publisher and developer known for franchises like Call of Duty and Tony Hawk's Pro Skater.
Compound of English 'active' and 'vision', coined in 1979 by founders who wanted to emphasize their active approach to game development and vision for the industry. The name reflected their mission to be more involved in creative processes than traditional publishers.
Activision was the first third-party video game developer, breaking the mold when console manufacturers like Atari controlled all game production. This pioneering move in 1979 essentially created the modern video game industry structure we know today.
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