A German multinational corporation designing and manufacturing athletic shoes, clothing, and accessories. One of the world's largest sportswear manufacturers, known for its three-stripe logo.
Founded in 1949 by Adolf 'Adi' Dassler, the name combines his nickname 'Adi' with the first three letters of his surname 'Das(sler).' The company emerged from a family split, with his brother Rudolf founding rival company Puma.
The Adidas-Puma rivalry began as a literal family feud between the Dassler brothers in the same German town, turning Herzogenaurach into 'the town of bent necks' because people would look down to see which brand of shoes others wore! This sibling rivalry accidentally created two of the world's biggest sports brands.
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