Advertising budget

Definition

The predetermined amount of money allocated by a company for advertising and promotional activities over a specific period. It determines the scope, reach, and frequency of advertising efforts across various media channels.

Etymology

The concept emerged in the early 1900s as businesses began to formalize their advertising investments and measure returns. The term 'budget' comes from the French 'bougette,' originally meaning a leather pouch for carrying money. Systematic advertising budgeting became standard practice in the 1920s with the rise of professional advertising agencies.

Kelly Says

The famous 'Wanamaker's Dilemma' states 'Half the money I spend on advertising is wasted; the trouble is I don't know which half,' highlighting the challenge of budget allocation that still persists today. Surprisingly, many successful companies spend a consistent percentage of revenue on advertising (typically 2-10%), but during economic downturns, companies that maintain or increase ad spending often gain significant market share.

Translations

AMአማርኛ
አውራጃ በጀት
ah-oo-rah-jah beh-jet
ARالعربية
ميزانية الإعلان
may-zah-nee-ah al-eh-lahn
BNবাংলা
বিজ্ঞাপন বাজেট
bee-gya-pohn bah-jet
CACatalà
pressupost publicitari
preh-soo-poh-st pah-blee-see-tah-ree
CSČeština
rozpočet na reklamu
roh-zpo-cheht nah reh-kla-moo
DADansk
reklamebudget
reh-klah-meh boo-zheht
DEDeutsch
Werbungsbudget
vair-boong-ks boo-zheht
ELΕλληνικά
προϋπολογισμός διαφήμισης
proh-ee-poh-loh-gee-smohs dee-ah-fee-mee-sehs
ESEspañol
presupuesto publicitario
preh-soo-peh-stoh pah-blee-see-tah-ree-oh
FAفارسی
بودجه تبلیغات
boo-zheh tah-blee-ghah-t
FISuomi
mainosbudjetti
mah-ee-noh-see boo-zheh-tee
FRFrançais
budget publicitaire
boo-zheh pah-blee-see-tayr
GUGU
જાહેરાત બજેટ
jah-ehr-ah-t bah-jet
HAHA
bajet ɗin bayyana
bah-jet deen bah-yah-nah
HEעברית
תקציב פרסום
tahk-tzeev pee-rah-sohm
HIहिन्दी
विज्ञापन बजट
vee-gya-pahn bah-jet
HUMagyar
reklámbüdzsé
reh-klahm boo-zheh
IDBahasa Indonesia
anggaran iklan
ahng-gah-rahhn ee-klahn
IGIG
ọrụ ụba akọwa
oh-roo oo-bah ah-koh-wah
ITItaliano
budget pubblicitario
boo-zheht pah-blee-chee-tah-ree-oh
JA日本語
広告予算
kō-koku yosan
KKKK
нарықтау бюджеті
nah-ree-khtah-oo boo-zheh-tee
KMKM
ថវិកាផ្សាយ
thah-vee-keh pah-say
KO한국어
광고 예산
gwang-go yeh-sahn
MRMR
जाहिरातीचा अर्थसंकल्प
jah-ee-rah-tee-chah arth-sankalp
MSBahasa Melayu
belanjawan iklan
beh-lahn-jah-wahn ee-klahn
MYမြန်မာ
ကြော်ငြာစရိတ်
kyaw ngah-yah sah-reet
NLNederlands
reclamebudget
reh-klah-meh boo-zheht
NONorsk
reklamebudsjett
reh-klah-meh boo-zheht
PAPA
ਇਸ਼ਤਿਹਾਰ ਬਜਟ
ee-sh-tah-har bah-jet
PLPolski
budżet reklamowy
boo-zheht reh-kla-moh-vay
PTPortuguês
orçamento publicitário
oor-sah-mehnt pah-blee-see-tah-ree-oh
RORomână
buget publicitar
boo-zheht pah-blee-see-tah-r
RUРусский
бюджет рекламы
byoo-zheht reh-kla-mee
SVSvenska
reklambudget
reh-klahm boo-zheht
SWKiswahili
bajeti ya utangazaji
bah-jeh-tee yah oo-tah-ngah-zah-jee
TAதமிழ்
விளம்பர நிதி
vee-lahm-bah-rah nee-thee
TEతెలుగు
ప్రకటన బడ్జెట్
prah-kah-tah-nah bahd-jet
THไทย
งบประมาณโฆษณา
ngohp-prah-maen koh-sah-nah
TLTL
badyet sa pag-aanunsyo
bah-jet sah pah-gah ah-noh-nsee-yoh
TRTürkçe
reklam bütçesi
reh-klahm boo-tcheh-see
UKУкраїнська
бюджет реклами
byoo-zheht reh-kla-mee
URاردو
اشتہار کا بجٹ
ishteh-har kah bah-jet
VITiếng Việt
ngân sách quảng cáo
ngahhn sahch kwahng koh
YOYO
àkóso ìṣe
ah-koh-soh ee-shay
ZH中文
广告预算
guǎng gào yù suàn
ZUZU
ibhajethi yentangazo
ee-bah-jeh-tee yen-tah-ngah-zoh

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