Google's online advertising platform (now called Google Ads) that allows businesses to display ads on search results and websites. A pay-per-click advertising system.
Compound word created by Google in 2000, combining 'ad' (advertisement) and 'words' (referring to keyword-based targeting). Represents the digital age practice of creating new terms for technological innovations.
AdWords revolutionized advertising by making it accessible to small businesses and introducing the auction-based pricing model that now dominates online advertising. The platform processes billions of auctions every day, each happening in milliseconds.
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