Age-otori

/ɑˈɡeɪ oʊˈtoʊri/ noun

Definition

The unfortunate experience of looking worse after a haircut than you did before — when you walk out of the salon feeling less attractive than when you walked in. It's beauty disappointment with a specific culprit.

Etymology

Japanese compound of 'age' (to rise/lift up) + 'otori' (to fall/decline), literally meaning 'to rise and then fall.' The term humorously captures the irony of paying for a service intended to improve your appearance only to achieve the opposite result.

Kelly Says

Oh my goodness, the Japanese have a word for THAT feeling! You know — when you point to a picture of a gorgeous celebrity and somehow walk out looking like you stuck your finger in an electrical socket? Age-otori is like a warm hug that says 'Yes, this happens to EVERYONE, and it's so common we gave it a name!' It's proof that even beauty disasters are universal human experiences. Next time you have a hair catastrophe, at least you'll know the perfect word for it!

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