Attracts or tempts someone; third-person singular or plural noun form meaning attractive qualities or appeals.
From Old French 'alurer' (to lure toward). As a verb, '-s' marks third-person singular present; as a noun, '-s' is the standard plural marker.
The double life of 'allures'—both verb and noun—is perfect: 'her beauty allures' (action) and 'the allures of travel' (qualities) show how English words often do double duty.
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