Attractive or tempting in a way that makes you want to know more or possess something.
From Old French 'alurer,' combining 'à' (to) and 'lure' (bait or attraction). The word originally referred to falconry—using lures to attract hunting birds. It evolved to describe anything that attracts or tempts people.
The original 'lure' in falconry was a feathered decoy—so 'alluring' literally means 'to bait like a falcon.' Marketing companies use the same ancient psychology: they present an attractive stimulus that draws us in, just like a falconer's lure draws a hawk.
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