The process of increasing the volume, extent, or strength of something; expansion or elaboration of an idea or statement.
From Latin amplificare, combining amplus (large, spacious) and facere (to make). Originally used in rhetoric to describe the expansion of arguments, it later extended to physics and electronics for signal enhancement.
Amplification makes things 'ample' - both words share the Latin root 'amplus' meaning large, so when you amplify something, you make it amply large or strong enough to be noticed!
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