Makes something larger, louder, stronger, or more noticeable; presents something in a more detailed or exaggerated way.
From amplify + -ies, the third-person singular present tense. Amplify itself comes from Latin amplificare (amplus 'large' + facere 'to make').
In social media, 'amplify' has become crucial—when a post 'amplifies' a voice, the metaphor is ancient: the word literally meant making large, and now it means spreading ideas far and wide.
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