Animadvert

/ˌænɪmədˈvɜːrt/ verb

Definition

To turn one's attention or mind toward something in criticism; to make critical or disapproving remarks about; to censure.

Etymology

From Latin 'animadvertere,' combining 'animum' (mind) and 'advertere' (to turn toward). Literally means 'to turn one's mind toward,' specifically toward faults.

Kelly Says

The Latin 'advertere' is the same root that gives us 'advertise'—which originally meant to turn people's attention toward something—so a critic and an advertiser are doing the same thing, just with opposite intentions.

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