Opposed to or critical of commercialism, trade, or the buying and selling of goods for profit.
From 'anti-' (against) plus 'commercial' from Medieval Latin 'commercium' meaning 'trade.' The term emerged in the 19th-20th centuries as a response to industrialization and consumerism.
Many counterculture movements of the 1960s were anticommercial, rejecting consumer culture and creating alternative economies—it's fascinating how the word itself became a badge of values for people rejecting mainstream society.
Complete word intelligence in one call. Free tier — 50 lookups/day.