Antithesis is the exact opposite of something, or a direct contrast between two ideas.
From Greek "anti" meaning "against" and "tithenai" meaning "to set or place." It literally means "a setting against," as in placing one idea directly against another.
In writing and speeches, antithesis is a powerful tool: “It was the best of times, it was the worst of times.” Our brains love opposites side by side because the contrast makes ideas stick like mental Velcro.
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