The dropping or omission of the final sound, syllable, or letters of a word, like saying 'ad' instead of 'advertisement'.
From Greek apocopē, composed of apo- (away) and koptein (to cut or strike). The term has been used in grammar and linguistics since ancient Greek scholars analyzed language patterns.
Shakespeare used apocope constantly—'o'er' for 'over' and ''tis' for 'it is'—making his language fit the rhythm of iambic pentameter!
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