Looking or smelling so delicious that it makes you want to eat it; appealing to your appetite.
From French 'appétit' (appetite), from Latin 'appetitus' (desire, craving), which combined 'ad-' (toward) and 'petere' (to seek), literally meaning a seeking-toward of food.
Fast food companies engineer foods to be maximally appetizing through color, smell, and texture—the word describes exactly what's being weaponized, and now scientists study appetite psychology based on this concept.
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