Appro

/ˈæproʊ/ noun

Definition

A British commercial term for goods sent on approval; merchandise given to a customer to examine before deciding whether to buy.

Etymology

Short form of 'approbation' or 'on approval'. This abbreviation emerged in British trade and retail during the 19th century as a shorthand for common commercial practice.

Kelly Says

The 'appro' system was a clever pre-internet way to shop—send merchandise to customers, let them inspect it at home, and get paid only if they kept it. It's basically the grandfather of modern free trials and return policies.

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