A motivational conflict in which a single goal has both attractive and repulsive qualities, creating ambivalence about pursuing it.
From 'approach' + 'avoidance' + Latin 'conflictus.' Being both drawn to and repelled by the same thing. Described by Kurt Lewin.
Approach-avoidance conflict is wanting something AND dreading it at the same time — like wanting to ask someone out but fearing rejection. The closer you get, the scarier it feels!
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