A historical Latin term for a water-resistant or protective shield, or referring to the modern British fashion brand known for water-resistant clothing.
From Latin 'aqua' (water) plus 'scutum' (shield), literally meaning 'water-shield,' later adopted as a brand name when the company began producing waterproof fabrics in the 1800s.
Aquascutum is a perfect example of how Latin place-names became fashion brands—the company literally named themselves 'water-shield' because they invented durable raincoat material!
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