At this very moment; right now while we are having this conversation.
This phrase emphasizes the immediacy and ongoing nature of an action or situation concurrent with the conversation. It emerged in the mid-20th century as a way to stress simultaneity, combining the present continuous aspect with the act of communication itself. The phrase creates a sense of urgency and real-time relevance.
The phrase creates a fascinating temporal bridge between the act of communication and external events, making the speaker seem almost omniscient about concurrent happenings. It's become particularly common in news reporting and business contexts, where it adds drama and immediacy to updates, even when the timing might not be quite so precise.
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