The psychological process of influencing your own thoughts, beliefs, and behaviors through conscious or unconscious self-directed suggestions or affirmations.
From French 'auto-' (self) and 'suggestion' (the act of proposing an idea). French psychologist Émile Coué popularized the term in the 1920s with his famous 'every day in every way, I am getting better and better.'
Émile Coué accidentally discovered autosuggestion while noticing that patients who believed a medicine would work got better faster—even when he swapped their prescriptions for sugar pills, proving the mind's power over the body.
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