The process of establishing a reference point or starting measurement against which future performance, progress, or changes can be compared. It involves documenting current state conditions to enable accurate assessment of improvements or deviations over time.
From 'baseline,' combining 'base' from Greek 'basis' (foundation) with 'line' from Latin 'linea.' The management usage emerged in project management and quality control in the 1960s-70s, extending from engineering and scientific measurement practices.
Baselining is like taking a 'before' photo for your business - without it, you're just guessing about improvement! The tricky part is that baselines can become anchors that limit thinking. Smart organizations establish baselines but regularly question whether they're measuring the right things as their business evolves.
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