Present participle of beautify; the action or process of making something more beautiful or aesthetically pleasing.
From 'beautify' plus the '-ing' participle suffix, used to create gerunds (nouns from verbs) or continuous verb forms. Shows an ongoing or progressive action.
You'll hear 'beautifying' a lot in home improvement shows and urban planning—it's the action happening right now of making something prettier, making it sound more dynamic than just 'making beautiful'!
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