A search engine owned by Microsoft, or an onomatopoeic word representing a sharp, ringing sound.
As a brand name, 'Bing' was chosen by Microsoft in 2009, possibly inspired by the sound of 'eureka' or 'bingo' suggesting discovery. As an onomatopoeia, it represents the sound of a bell or chime, from imitative origins.
Microsoft's choice of 'Bing' as a search engine name was brilliant marketing - the word itself sounds like the moment of finding something, mimicking the 'aha!' experience of successful searching. The onomatopoeic quality makes it memorable and associates the act of searching with the satisfying 'bing' of discovery.
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