Variant spelling of 'blooey'; used to express that something has broken, failed, or gone completely wrong.
Alternate spelling of 'blooey,' both likely deriving from onomatopoeia or imitative slang from early 20th-century American English. The variant spellings reflect the informal, spoken origin of the term.
The fact that 'blooey' and 'blooie' both exist shows how informal slang resists standardization—people just wrote down what they heard, creating variant spellings that can coexist for decades in different regions.
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