Bodoni

/boʊˈdoʊni/ noun

Definition

A typeface with strong contrasts between thick and thin strokes and elegant serifs, named after Italian printer Giambattista Bodoni and widely used in typography and printing.

Etymology

Named after Giambattista Bodoni (1740-1813), an Italian printer and typeface designer who created elegant fonts during the Enlightenment. The typeface became iconic in book printing.

Kelly Says

Bodoni is considered the epitome of 'elegant' typography and is still used on luxury goods because its strong serifs and contrast feel refined and precious—it literally signals sophistication.

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