Brainstormer

/ˈbreɪnˌstɔrmər/ noun

Definition

A person who participates in brainstorming, generating creative ideas and solutions often in a group setting.

Etymology

From 'brainstorm' (coined in the 1940s by advertising executive Alex Osborn) plus the agent suffix '-er'. The term combines 'brain' with 'storm' to suggest a violent rush of ideas.

Kelly Says

The original brainstormers in 1940s advertising agencies created a rule: no criticism allowed in the meeting! This 'yes-and' approach is still used in improv comedy and innovation labs today.

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